The logo was adopted in 1946 and became famous all over the world as the identifying symbol of International. Raymond Loewy also designed the new IHC logo with block letters consisting of a lower case "i" superimposed upon an upper case "H." The resulting symbol roughly resembled the front view of a (square-headed) man driving a Farmall tricycle tractor (with square tires). Loewy's classic styling of the new Farmalls helped make IHC a leader in row crop tractor sales until the 1950s. He spent a couple of years perfecting the design. IHC management invited Loewy to design a new line of Farmall tractors then being developed by the company. Oliver led the way with the streamlined row crop 70 in 1936. they had to fight with more than the capabilities of such similar machines, they needed aethetics to help win over the favor of the farmers. And since Fordson, John Deere and Farmall were in competition for the farmers along with Deering and McCormick, as well as a number of other tractor makers. In the mid-1930s, tractor builders were beginning to see the advantages of making their products more attractive by adding streamlined sheet metal. Raymond Loewy, industrial designer, probably isn't know at all for the work he did for International Harvester Co.
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